Privacy Policy

Last updated: September 6, 2026

Your privacy matters to us. This policy explains, in plain language, what information we collect when you visit bellaurea.com or place an order, how we use it, and the choices you have.

1. Information we collect

Order information — your name, shipping and billing address, email, phone number, and details of what you purchase. Payment card details are processed securely by our payment providers; we never see or store your full card number.
Email & marketing information — your email address if you subscribe to our list or make a purchase, and how you interact with our emails.
Analytics & device information — pages you visit, products you view, your approximate location, browser and device type. This is collected via cookies and similar technologies, including the Meta Pixel and Shopify's analytics tools.

2. How we use your information

To fulfill your orders, process payments, and arrange shipping.
To communicate with you about your order and provide customer support.
To send you marketing emails (only if you've opted in — you can unsubscribe anytime).
To improve our store, products, and shopping experience.
To show you relevant advertising, including on Meta platforms (Facebook and Instagram), and to measure how our ads perform.

3. Cookies

Cookies are small files stored on your device that help the store work (like keeping items in your cart) and help us understand how visitors use the Site. We use essential cookies, analytics cookies, and advertising cookies (including those set by the Meta Pixel). You can manage cookies through your browser settings; blocking some cookies may affect how the Site works.

4. Who we share information with

We never sell your personal information. We share it only with service providers who help us run the store:

Shopify — our e-commerce platform, which hosts the store and processes order data.
Payment processors — to securely handle your payment.
Shipping carriers — to deliver your order.
Meta (Facebook/Instagram) — for advertising and ad measurement, via the Meta Pixel and related tools.
Email service providers — to send order updates and, with your consent, marketing emails.

We may also disclose information when required by law.

5. Your rights

Depending on where you live, you may have rights under laws such as the California Consumer Privacy Act (CCPA) or the EU/UK General Data Protection Regulation (GDPR), including the right to:

Access the personal information we hold about you.
Correct inaccurate information.
Request deletion of your information.
Opt out of targeted advertising or the "sale"/"sharing" of personal information (as defined by the CCPA).
Withdraw consent and unsubscribe from marketing at any time.

To exercise any of these rights, email us at hello@bellaurea.com and we'll take care of it promptly. We will never discriminate against you for exercising your privacy rights.

6. Data retention & security

We keep order information as long as needed for legal, tax, and accounting purposes, and marketing data until you unsubscribe or ask us to delete it. We use industry-standard safeguards (including encryption via Shopify's infrastructure) to protect your data.